This age of transparency allows consumers to readily review performance data for health care organizations including a list of awards the organization has earned for outcomes-based performance. Is it ethical for health care organizations to use their outcomes-based performance awards as marketing tools to increase revenue? Why or why not?
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It is perfectly acceptable for health-care institutions to utilize their outcome-based performance awards as marketing tools in order to boost revenue.
Consumers can get data on how effectively health care organizations operate as the health care system grows increasingly reliant on technology. In this age of transparency, outcome-based performance awards are one way for customers to quickly judge the quality of care provided by these organizations.
Furthermore, these awards can be used by health-care companies as a marketing tool. They should, in fact, be used as such! This is because they demonstrate to patients how concerned the company is about their health and quality of life. They show that the business places a high priority on patient satisfaction and outcomes—exactly the type of healthcare provider we all want to deal with.
question
This age of transparency allows consumers to readily review performance data for health care organizations including a list of awards the organization has earned for outcomes-based performance. Is it ethical for health care organizations to use their outcomes-based performance awards as marketing tools to increase revenue? Why or why not?